Pepper & Dust:

How to Make Your Photos Rank Higher on Google

Let’s Make Your Photography Work for You

A great photo is more than just a beautiful image. It’s a powerful tool to attract customers and grow your brand. But what if no one ever sees it? With millions of images online, it’s not enough to have stunning visuals; they also need to be easily found in Google Images. At Pepper & Dust, we create photography that doesn’t just look good but also works for your business. Whether you run a webshop, a creative brand, or offer professional services, your images should help you get noticed, bring in visitors, and drive sales. So, how do you make sure your photos show up in search results?
Contact

Here are five practical, no-nonsense tips to help your images rank higher on Google.

1.Give Your Files a Proper Name
Before you upload an image, don’t leave it as “IMG1234.jpg”. Instead, use a clear, descriptive filename like “handmade-leather-black-bag.jpg”. This makes it easier for Google to understand what’s in the image, helping it rank better.

2. Add Alt Text (It’s More Important Than You Think!)
Alt text is the short description that search engines (and people with visual impairments) use to understand your image. It should be simple and clear, like: “A fresh croissant on a ceramic plate, served with homemade jam.” A little effort here can make a big difference in visibility.

3. Keep Your Images Fast & Sharp
No one likes a slow website. If your images are too big, they slow down loading times, something Google penalizes. Use tools like TinyPNG to shrink file sizes without losing quality. The result? A fast, smooth website that Google (and your customers) will love.

4. Add Captions That Make Sense
Captions don’t just help visitors engage with your content; they also give Google extra context. Instead of just a product shot, add something like: “Handcrafted Dutch ceramics – made with love in a small workshop in Utrecht.” It makes your images more relatable and searchable.

5. Use Structured Data (Sounds Technical, But It’s Worth It)
Adding schema markup to your website helps Google categorize your images properly, improving their chances of showing up in rich search results. If you’re running an online store, this is a game changer for getting noticed.


Let’s Make Your Photography Work for You

Your photos should do more than just look pretty, they should bring in more visitors, more engagement, and more sales. That’s where we come in.

At Pepper & Dust, we don’t just take great photos. We help brands use photography to grow their business. From product photography to full brand storytelling, we make sure your visuals are not just stunning, but also SEO-friendly and conversion-driven.

  • Professional, high-quality photography that fits your brand
  • Images optimized for Google & online success
  • Strategic advice to help your webshop stand out

Let’s chat! Want to make your visuals work harder for your business? Get in touch today, we’d love to help.

Pepper & Dust:

© Copyright 2014 – 2024 | Alle rechten voorbehouden | Lees onze privacy statement